AboutOne company · one focus

We are building the missing layer between brands and the shelf.

One company, one focus: make what happens on retail shelves visible, and make sure something useful happens when it is not what it should be.

The work is in the last six feet — between the shelf and the shopper.

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/ 01The problem

Billions spent.
Almost no visibility.

CPG brands spend billions to put products on shelves, then have almost no way to verify what actually happens there. Stockouts go unnoticed for days. Planograms drift. Promotions run without the displays they were built for.

The industry has dashboards. What it does not have is ground truth — paired with the ability to act on it the moment something is wrong.

/ 02Our approach

AI that sees. People who act.

AI that sees

Trained on the real aisle, not stock photography.

Computer vision models trained on real retail environments — our AI detects stock levels, planogram compliance, pricing accuracy, and competitive positioning from a single photo.

People who act

An on-demand network that closes the loop.

A network of trained shoppers and field staff who can be deployed on demand to verify, correct, or experience a product firsthand — wherever it is on the shelf.

/ 03Principles

How we are building this.

01
Ground truth beats dashboards.
02
Every signal should trigger an action — or it is noise.
03
Real hands on real products are the only honest measure of retail execution.